Upcoming cool clients!

The roster is getting full – and it is a great group of authors coming up this fall. If interested in booking any of them, let me know at kim@publicitymavens.com or 250-390-9285.

Last week of August and first week of September, 2009 Nancy Hundal author of Kaleidoscopes and Butterfly Dreams

Advice from Educator, Author and Mom Nancy Hundal Elementary school teacher and librarian Nancy Hundal knows a thing or three about how children interact, how they socialize and how they marginalize. And she knows that some kids, like their adult counterparts, don’t deal well with change. It’s with this insider knowledge that this educator, who also happens to be an award-winning children’s book author, penned her newest novel, Kaleidoscopes and Butterfly Dreams (Oolichan Books, 2009).

Here are Nancy’s Ten Tips for Helping Kids Deal with Change- No Matter the Situation:

1. Be yourself. In meeting new people, you want to attract those who value you for who you really are. Who wants to play a role forever?

2. Having said that, within reasonable limits, try to be friendly and outgoing. Smile and say “hi,” look people in the eye- it may take courage, but it’s a great start!

3. Realize that it’s normal to feel stressed or down about big changes. It takes time to fit in, and it’s not you! Be your own friend first and treat yourself well, because you deserve it. Get enough sleep, good food, and exercise.

4. Talk to someone – a parent or old friend – or lots of “someones”! Let them know how you’re feeling, what your concerns are and how you’re progressing. This is always better than holding everything inside.

5. Continue with as many of your usual activities as possible – everything doesn’t have to change! You may need to find a team before you can play baseball, but you can read, jog, play video games or make jewelry on your own.

6. A great way to meet new friends is to join a team, club or class. That way, you’ll meet people with similar interests, which is a great basis for a new friendship.

7. Don’t be a show-off, but show your stuff! If you’re a great skateboarder, make sure other kids see that. If you write amazing poetry, raise your hand when your teacher asks for a volunteer to read. People are drawn to talent, as long as it isn’t thrown in their faces.

8. If you’re starting at a new school, prepare yourself by touring the school before you start there. Most schools are happy to show you around their building. Find out where your classes are and check out your bus route ahead of time so you feel comfortable on the first morning. Many schools have websites, so find out as much as you can!

9. Stay in touch with old friends. You now have a chance to have friends in two places, lucky you!

10. Try to look at change as an opportunity (ever heard that every cloud has a silver lining?). Maybe there were some things about your old situation that you didn’t like; you now have a chance to make a positive change. Maybe you’d like to be more athletic, but found it hard to break out of your old patterns or how others saw you before. Now’s your chance to be that soccer player or dancer. Be the old you, but new and improved!

Wednesday, September 9, 2009 David Trahair author of Enough Bull

The one book your bank REALLY does not want you to read. More than ever before, Canadians are frightened and stressed out about their retirement and financial future. With the mortgage, car payments and credit card bills, there never seems to be enough to pay the current bills let alone save thousands in RRSPs. At the same time, the large financial institutions are bombarding us with fearful messages of destitution unless we maximize our RRSP contributions.

The stock market crash of 2008 has proven one thing: traditional retirement planning advice simply doesn’t work. The risks are too enormous. Throwing money into RRSPs and trusting the stock market is like gambling with your family’s future. But how do you plan for retirement without risking everything? Easy to understand and simple to apply, Enough Bull shows Canadians how to avoid all the traps and why doing the exact opposite of what they have been told will leave them much further ahead. http://www.enoughbull.ca Monday, September 21, 2009 Bob McKenzie author of Hockey Dad A revealing look at the good, the bad and the ugly of the minor hockey culture as seen through the eyes of a Hockey Dad cum Hockey Coach who just happens to be one of the most recognized hockey personalities in North America. This Hockey Dad, Bob McKenzie, is not afraid to look into the mirror and candidly assess and reveal his own strengths and weaknesses. He has anecdotes that will make you laugh, stories that will bring a tear to your eye, and insights into this minor hockey world that can only come from having lived through the highs and the lows and everything in between with two boys who grew up in an environment where minor hockey was their epicenter.

Last week of September – Date TBA Adrian Raeside author of Return to Antarctica: The Amazing Adventure of Sir Charles Wright on Robert Scott’s Journey to the South Pole

By 1910, the Antarctic was the last place on earth that had never been explored, and British naval officer Robert Scott was obsessed that an Englishman – specifically himself – should conquer the pole. Despite being under-funded, under-equipped and unprepared, Scott sailed south in the antiquated whaling ship, Terra Nova, in what everyone assumed would be a cracking good adventure. The expedition was made up entirely of British adventurers, gadabouts and scientists, the exception being one Canadian, Charles Seymour (Silas) Wright. Born 1887 in Toronto, Charles Wright was studying physics in Cambridge when he heard Scott was looking for a physicist to join the expedition to the pole. By the time Wright inquired, Scott had chosen a physicist for the team but was short a glaciologist. Who else but a Canadian would know about glaciers? Wright became the expedition’s glaciologist. Halfway through the rough passage to the Antarctic, Scott got word that a rival explorer, Norwegian Roald Amundsen, was also making a run for the pole and was close on their heels. What started out as a stroll to the South Pole became a race between two very determined and different men.

First week of October – Date TBA Jerry Langton author of Biker: Inside the Notorious World of an Outlaw Motorcycle Gang

Set in the a rust-belt city called Springfield, USA, Biker traces the career trajectory of Ned “Crash” Aiken, a small-time high-school drug dealer who rises quickly through the ranks of a major biker gang. He sees the wisdom in migrating to the ranks of the Sons of Satan, a powerful OMG that is busy expanding their territory, either by patch-over or by killing the competition. Aiken proves himself a natural leader and in a few years is overseeing business involving millions of dollars and life-and-death decisions.

Through Aiken’s rise to power, the inner sanctum of the outlaw motorcycle gang is revealed. The power structure; the operations; strategic decisions made around rival gangs; dealing with the weak and traitorous; colluding with native Americans and Canadians to smuggle guns, drugs, prostitutes and contraband into Canada. As the reader discovers, the OMG is not the romantic free-wheeling beer-fest world as portrayed by bikers, but a scummy existence that draws social outcasts like moths to a flame. Biker is frank and realistic, conveying a brutal reality but one that continues to be sought after and idolized, and read about, because it is a world that continues to fascinate those on the outside looking in.

October TBA Zack Spencer author of Motor Mouth: The Complete Canadian Car-Buying Guide 2010 Edition

Buying a car is one of life’s necessary experiences, and one that more often brings stress and confusion than happiness and joy. Cars cost a lot of money to begin with. Then there’s insurance, licenses, maintenance and gas. Buying the right car is a balancing act between wants and needs, where the consumer is trying to offset the price of gas against buying a car with a great track record for durability and low maintenance costs. But these factors have to be weighed against the purchase price. Do you buy from a dealer or off the Internet? Are there any guarantees that your hard-earned dollars are well spent? Motormouth is the distillation of 25 years of automotive journalism, consumer advocacy, and interaction with car buyers, young and old, from across Canada. Consumers look to a reliable and trustworthy source of information, and Motormouth fits the bill.

Its personable, engaging and easy-to-read style will appeal to consumers as they decide what kind of vehicle they want, what options make sense, whether to buy or lease, and go new or used, with tips, stories and enough technical information to properly inform them, and “best buys” to help make that final decision. Whether buying from a dealer or privately, Motormouth arms the consumer with the key information they need to ask the right questions, assess the vehicle properly, and cut the best deal—and maybe turn a stressful experience into a happy one.

Wednesday, October 14, 2009 Alastair Sweeney author of BlackBerry Planet: The Story of Research in Motion and the Little Device that Took the World by Storm

BlackBerry Planet is a new tribe of people who simply cannot get along without their favorite device, Research in Motion’s innovative electronic organizer, the BlackBerry. This omnipresent device has gone beyond being the world’s foremost mobile business tool and entered the consumer mainstream as the Swiss Army Knife of smart phones. BlackBerry Planet tells the behind-the-scenes story of how this little device has become the machine that connects the planet.

Starting with the early years of Mike Lazaridis’ invention and his founding of RIM at age 23, it details his drive to innovate, developing what was a glorified pager into the essential corporate communicator, used by everyone from dealmakers to the Queen, from movie stars to the entire US Congress. Since 1992, Lazaridis and co-CEO Jim Balsillie together have been the driving force behind the RIM story. With access to senior staffers and former RIM employees, BlackBerry Planet tells the inside story about the branding and marketing success of the BlackBerry, from its use during 9/11, which earned RIM a reputation for security and reliability, to the cultural adoption of the iconic device as a must-have symbol, to the backlash against the addictive properties of the “CrackBerry,” and the various patent suits RIM has had to fight off – including the five-year court battle that resulted in the largest technology patent settlement in US history.

As the incredible story of the BlackBerry unfolds, and as RIM battles global giants like Nokia and Apple in the emerging super-phone marketplace, users, fans, investors and competitors can look to BlackBerry Planet for the insight and context of where they’ve been, to try and predict where they’re going.

Tuesday, October 20, 2009 Kathryn Borel author of Corked: A Memoir

“Take the wine odyssey narrative and occasional psychotic frustration of Alexander Payne’s Oscar-winning film “Sideways”, combine it with the elements of self-discovery and cultural adaptation found in Peter Mayle’s A Year in Provence, rewrite both with the humourous insight of David Sedaris’s Me Talk Pretty One Day and express the whole lot in the irreverent tone of Chuck Klosterman’s Killing Yourself to Live: 85% of a True Story, and you have Corked.” Meet Kathryn Borel, absurd bon vivant and daughter of duty. Now meet her father, Philippe, former chef, eccentric genius, and wine aficionado extraordinaire.

Kathryn is like her father in every way but one: she doesn’t get it when it comes to wine. And although Philippe has devoted untold parenting hours to delivering impassioned, oenological orations, she has managed to remain unenlightened. But after an accident and a death, Kathryn realizes that by shutting herself off to her father’s greatest passion, she will never really know him. So, she proposes a drunken father-daughter road trip. As they drive through the country, meeting with vintners, touring vineyards, laughing, screaming, panicking and fighting, they watch the birth, development and maturation of a very special part of their relationship: the ability to connect over wine. This is the uncensored account of their tour through the great wine regions of France. Kathryn’s tale is uniquely told in her fervent and personal voice, and her stories are passionate and unpredictable, shocking and very funny. By turns uproarious, poignant, and filled with cunning little details about wine, CORKED is a book for any reader who has sought a connection with a complex family member or wanted to overcome the paralyzing terror of being faced with a restaurant wine list.

Thursday, October 22, 2009 Michele Borba author of The Big Book of Parenting Solutions: 101 Answers to Your Everyday Challenges and Wildest Worries

In this down-to-earth guide, parenting expert Michele Borba offers advice for dealing with children’s difficult behavior and hot button issues including biting, temper tantrums, cheating, bad friends, inappropriate clothing, sex, drugs, peer pressure, and much more. Written for parents of kids age 3-13, this book offers easy-to-implement advice for the most important challenges parents face with kids from toddlers to tweens. * Includes immediate solutions to the most common childhood problems and challenges * Written by Today Show’s resident parenting expert Michele Borba * Offers clear step-by-step guidance for solving difficult childhood behaviors and family conflicts * Contains a wealth of advice that is easy-to-follow and gets quick results * Author has written outstanding parenting books including Building Moral Intelligence, No More Misbehavin’, Don’t Give Me that Attitude, and more Each of the 101 issues includes clear questions, specific step-by-step solutions, and advice that is age appropriate.


Kaycee Jane author of Frog or Prince?

Kaycee Jane started writing Frog or Prince? shortly after she saw her daughter holding the hand of a Frog. In conversation with her daughter and her daughter’s friends, Jane came to understand that many young women today lack the skills and self-knowledge needed to navigate through relationships. “Young women tend to learn the differences between a Frog and a Prince the hard way,” says Jane. “A beautiful life begins with knowing our own needs and wants. Knowing how relationships work—why we get into them and how to get out of them. What life with a Frog looks and feels like. What life with a Prince can be.” Frog or Prince? shows a young woman how to identify her needs and make good choices to get those needs met. It gives her practical tools to differentiate between a Frog and a Prince. It’s an indispensable guide for any woman who wants to develop the skills to live a beautiful life and experience the fairy tale that is possible.

Louise Latremouille author of My Parents First series

Written in a fully accessible, step-by-step manner by B.C. native Louise Latremouille, these handy guides are the perfect computer-side accessories for any techno-newbie in your life. These are the ultimate user friendly computer guides. Latremouille writes for adults who find themselves needing to use a computer but are frustrated by them. Her first book was in fact written for her own computer illiterate parents, who had reluctantly accepted a computer from her brother. Her Dad was battling Lung Cancer and her parents wanted to search the internet for more information, and use email to help communicate with the family. “I went looking for an easy-to-read computer book to send to my parents but couldn’t find one – they were all too long and complex. They needed quick no-fuss instructions, there was enough stress already in their lives” says Latremouille. So, she started writing her parents simple, clear instructional notes!

Dr. Mark Frobb author of Surviving Whiplash

Bringing to the forefront decades of experience, Dr. Frobb delivers a comprehensive handbook to help survivors of whiplash navigate the rehabilitation process of this devastating injury. Divided into logical sections with an extensive glossary, the book explains in understandable straightforward language the mechanism of the injury, the choices in rehabilitation and treatment, and the critical steps whiplash victims must take in protecting their rights to avoid risking a less than optimum settlement or no settlement of all.