F&*% DIETING – Rebel against dieting rules and still lose weight, says MD. Dr. Melissa Hershberg in Vancouver on Wednesday, January 20th.

I laughed when I read this release… she is speaking to me! (and many others for sure). Diet is the other 4 letter word… why do we hate it so much?

Too many people think of dieting as abstinence from their preferred eating habits. It’s associated with giving something up: no more coffee, no more alcohol, no more bread, no more dessert, no more meat. But is this torture necessary?

The purpose of The Rebel Diet, by Dr. Melissa Hershberg, is to review the rules, and then to show you how you can succeed with your weight-loss goals even if you choose to break them on occasion. Hershberg walks dieters through the grocery aisles with suggestions and recommendations for specific products and options for home-assembled meals, store-bought ready-to-go meals, and easy recipes. She also gives her best picks for restaurant and fast food fare, plus sample menus for days that you’re too busy (or tired) to cook, you’re on the road, you’re feeling like munching, or you’re craving comfort food.

Dr. Hershberg is in Vancouver on Wednesday, January 20th and is available for interviews… and will bring sense of fun and realism to the tough time of dieting!

For more information and/or arrange an interview with Dr. Hershberg, please contact Kimberly Plumley at Publicity Mavens at 250-390-9285 or via email at kim@publicitymavens.com.

F&*% DIETING – Rebel against dieting rules and still lose weight, says MD –

It’s the other four-letter word. The D-word. The D-bomb. DIET. Why do we hate that word so much? Hunger. Failure. Rules. Restrictions. Deprivation. Expectations. Rebound weight-gain. Bad foods. Bad moods. Bad breath. Ugh!

There are so many negative associations with the word “diet,” it’s no wonder that over half the North American population is overweight. We despise dieting. It’s torturous. Worse still, dieting doesn’t seem to work. The number of diet books, diet experts, and diet products is increasing each year, yet the rate of obesity keeps rising. So, if diets make us angry, and hungry, and cranky, and depressed, and FAT, perhaps it’s time to rebel against the diet.

Perhaps it’s time to change our approach. The Rebel Diet by Dr. Melissa Hershberg is an anti-“one-size-fits-all”-diet bible. And unlike standard diet books, this rebellious approach gets results. Too many people think of dieting as abstinence from their preferred eating habits. It’s associated with giving something up: no more coffee, no more alcohol, no more bread, no more dessert, no more meat. But is this torture necessary?

A recent study done at Harvard proved what we’ve intuitively known all along though: when it comes to losing weight, the actual diet plan doesn’t matter. What matters is the amount of calories consumed, plain and simple. Regardless of what plan the subjects of the Harvard study were on, if they consumed 750 calories less than what they were used to, they lost weight.

Hershberg walks dieters through the grocery aisles with suggestions and recommendations for specific products and options for home-assembled meals, store-bought ready-to-go meals, and easy recipes. She also gives her best picks for restaurant and fast food fare, plus sample menus for days that you’re too busy (or tired) to cook, you’re on the road, you’re feeling like munching, or you’re craving comfort food. Rigid diet rules have left us fatter, hungrier, and more confused and fearful of food than ever.

The purpose of The Rebel Diet is to review the rules, and then to show you how you can succeed with your weight-loss goals even if you choose to break them on occasion. About the author: Melissa Hershberg, MD, is a medical doctor who provides comprehensive family practice, preventive health services, and weight loss expertise at The Toronto Clinic™.

Originally from Winnipeg, Dr. Hershberg completed her undergraduate degree on scholarship at McGill University and subsequently obtained her family medicine degree at the University of Toronto. To learn more about Dr. Hershberg, visit http://www.melissahershberg.com.

The Rules (that should be broken):

Rule 1: No cheating

Rule 2: No dry food

Rule 3: No sugar

Rule 4: No carbs

Rule 5: No fat

Rule 6: No large portions

Rule 7: No booze

Rule 8: No coffee

Rule 9: No quitting

Dr. Melissa’s Tips –

*Look for bread with low yeast content, because yeast equals sugar. The flatter the bread, the less yeast it has, so fluffy white bread is not your best option.

* Opt for sweet potatoes over white potatoes, as the white variety are very high on the glycemic index while sweet potatoes are not. Butternut squash is also an excellent alternative for white potatoes and can be cut and baked to make delicious French fries.

*Use unsweetened vanilla or chocolate almond milk in smoothies. It provides a creamy consistency without the calories or saturated fat of actual dairy. A full cup of unsweetened almond milk has only 40 calories.

*Use Shirataki noodles. They are an amazing substitute for pasta and work wonderfully in stir-fries, soups, and pasta dishes. Best of all, they contain ZERO calories!

* Eat your egg whites. They really are the perfect food for weight loss as they are merely protein and water. It’s no wonder that bodybuilders eat them by the dozen when trying to lean out.

*Order a glass of tomato juice or a Virgin Bloody Caesar if you’re hungry when arriving at a restaurant. It will satisfy you and help you avoid the temptation of the breadbasket.

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If You Can’t Create A Fully-Functioning Blog After Reading This Book, You Are A Hopeless Moron.”

Mr. Plumley,

I purchased your new “Word Press: 24 Hour Trainer” book yesterday, as I am planning to start multiple blogs over the next few months.

I spent the better part of this afternoon going through much of the material in your book and setting up my first post & blog. (I cheated and previously had someone set up the basics for me).

I’m not in the habit of writing these kinds of notes to authors and the like, but I have to tell you that this book was about as easy to follow as anything I’ve ever read. It is certainly the finest book of its kind I’ve come across.

Albeit a bit more cumbersome, perhaps the subtitle for an updated version might be: “If You Can’t Create A Fully-Functioning Blog After Reading This Book, You Are A Hopeless Moron.” (Yeah, I guess that won’t work….)

Many thanks, and a great effort!

R. Turcotte

He has the book in his hands! Finally….

Woohoo! My husband, George Plumley, got to see his new book today! He actually had to borrow it from a client as his copies have not arrived. Very exciting!