May 31st is World No Tobacco Day and Derek Poteryko, MD, CCFP, FCFP will be at Central Drugs in Lantzville from 4:30 to 5:30 pm to honour the day. He will be selling his new book for the price of a pack of cigarettes – $10.00.

World No Tobacco Day event is being honoured on May 31st at Central Drugs in Lantzville, BC – 7186 Lantzville Rd from 4:30 to 5:30 pm. Nanaimo’s Dr. Derek Poteryko will be on hand to talk about CRAVED and talk to people about becoming healthy non-smokers. Dr. Poteryko will also have his book for sale – he has decided to sell it for the price of a pack of cigarettes! Instead of $19.99, First You Smoked, Now You Live, will be only $10.00. It will certainly last longer than a pack of smokes and be more beneficial!

May 31st is World No Tobacco Day.  The World Health Organization (WHO) designates this day to raise global awareness about the destructive nature of tobacco addiction (5 million people die every year from smoking).  The WHO encourages those who smoke to abstain from smoking for 24 hours.  It could end up being the start of something wonderful.

Derek Poteryko (Pot-er-ee-KO), MD, CCFP, FCFP, is pleased there is another day to help people be more mindful about the dangers of tobacco. Dr. Poteryko is a family physician based in Nanaimo, on Vancouver Island. He has a busy family practice, is the Medical Director for Central Island Smoking Intervention Clinic and is the author of the book First You Smoked. Now You Live. He has seen hundreds of people succeed in becoming healthy non-smokers and he hopes World No Tobacco Day will help more.

“Tobacco addiction touches all of us”, says Dr. Poteryko. “Whether it’s a loved one or friend who smokes or someone who has succumbed to the negative health effects of smoking.  Over 4 million Canadians still smoke.  At any given time it is estimated that 70% of those who smoke want to quit. Unfortunately, many of those who have tried qutting smoking have failed (cold turkey success rate is about 5%).” He goes on to say, “In the clinic, we use cognitive behavioural therapy to help people shift their thinking to a more resourceful state when they “crave” a cigarette.  This “craving” is a normal part of the healing from tobacco addiction”.

Dr. Poteryko has some tips to use and to when you want to smoke, think “CRAVED no more”… with each letter in this mnemonic helping you become a nonsmoker for good!

C – Commited Action:  Think of the commitment you have made to yourself to be free of this addiction for 24 hours.

R – Reasons:  Remember your reasons of why you are doing this.  It may be for health, it may be for your family or even for the financial reasons.  With the money saved – make sure you go out and buy yourself something nice to reward yourself with this healthy behaviour.

A – Appreciate: To help shift thinking, every day think of three things in the past 24 hours that are good in your life or what went well in the last day.

V – Variety:  Variety is the spice of life when it comes to healthy behaviour change.  What works today, may not work tomorrow, but some other thought or action (other than smoking) will satisfy the craving.

E – Exercise:  To exercise 20 minutes a day (if you have been sedentary then start with 5 minutes a day and work yourself up gradually), i.e. walking is cheap and effective.

D – Drink healthy.  Drinking healthy fluids, e.g. water with a twist of lemon, green or white teas help with the transition of becoming a nonsmoker for good!  Remember that someone who smokes 1 pack of cigarettes a day, puffs on a cigarette over 73,000 times a year.

More of these ideas can be found at the website under Quit Quitting Exercises.

World No Tobacco Day is a great opportunity for those who smoke to try and become a nonsmoker for the day.  Try a day, what do you have to lose?  You have everything to gain.  Your body, your wallet, your family/friends even your planet will thank you with amazing results.  Since 1999, over 1 million Canadians have quit smoking.
There are many ways to quit smoking.  There is the free 24 hour smokers’ helpline called Quit Now by phone at 1-877-455-2233 begin_of_the_skype_highlighting            1-877-455-2233      end_of_the_skype_highlighting or online  All of these community resources are at the hospital clinic’s website at (which includes the free Quit Quitting movie featuring Dr. Poteryko). We are also THRILLED that the BC Government has recently announced that September 30th, 2011 that nicotine replacement therapies will be available to all British Columbian smokers at no cost and smoking cessation precription drugs will be covered under Pharmacare.  These are all steps to help create a world of healthy non-smokers.

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